Phil Griffiths
650.520.9397
phil@graphicsboy.com
www.graphicsboy.com

PROFESSIONAL EXPERIENCE

Creative Director/Owner, Montara, CA				          12/07 - Present
CreativeKick
* Designing and developing web sites and marketing campaigns for small businesses and online startups.
* Strategize marketing campaigns from design to implementation and testing for optimal processes.
* Managing teams of domestic and international engineering resources to develop large scale projects.
* Manage the testing, process optimization and creative revisions for various client processes.
* Driving business development efforts of the company to grow client base.

Founder/CEO, Montara, CA					               		12/07 - Present
StuVu.com
* Designed and developed full featured college student review web site from conception to launch.
* Worked with copywriters to create strong SEO content for education center and student blog.
* Managed online SEM campaigns to increase traffic and usage of the site.
* Effectively implemented SEO procedures resulting in a top 4 ranking on Google for major keywords. 
* Managed site promotion and communication through all major social networks and tools.
* Created iPhone/Android app to calculate students chances of acceptance to any college.

Director of Consumer Experience, San Francisco, CA		          11/06 - 12/07
PopularMedia
* Improved site process, increased conversion and revenue conducting A/B and multivariate testing.
* Managed agency type design process to incorporate client brands into our templates.
* Directed the overall look and user interface of our viral marketing solution for all clients.
* Collaborated with business units to identify and execute new features to the viral marketing platform.
* Streamlined the design process of new client implementations with Operations and CSM's.

Creative Director, San Carlos, CA				           	03/04 - 11/06
MetaReward, An Experian Company
* Managed staff of designers/developers to create online direct response marketing campaigns.
* Developed templates, processes and tools to streamline workflow and control the development pipeline.
* Worked with business units to identify and execute direct marketing campaigns and creative strategies.
* Managed multivariate testing of designs and processes with the Offermatica platform and internal tools.
* Worked with media buyers to optimize creative and processes for publisher campaigns.

Web Designer/Developer, Burlingame, CA				          	05/01 - 03/04
Pro Unlimited
* Managed creation and maintenance of client sites & initiated request procedures for development pipeline.
* Developed marketing collateral, design/UI and sales tools for online contingent staffing software.
* Conducted user testing of online software and implemented changes based on the analysis.

Interface Designer, San Mateo, CA					           02/00 - 04/01
Overture Services (formerly GoTo.com, currently a Yahoo company)
* Designed and implemented UI for shopping engine and account management system.
* Managed implementation process of designs and effective ad campaigns from concept through launch.
* Collaborated with product managers to develop shopping products for affiliate network.

Senior Creative Designer, San Mateo, CA						12/98 - 02/00
Cadabra.com (acquired by GoTo.com/Overture 2/00)
* Developed site design, user interface and optimized creative campaigns for comparison shopping web site.
* Created entire company brand, marketing collateral and managed vendor relations
* Collaborated with Engineering on user interface for new features and technology.

Web Designer, Excite.com  |  Redwood City, CA					01/98 - 12/98
	
Designer, Ziff-Davis Events  |  Foster City, CA	     	   		08/96 - 01/98


TECHNICAL SKILLS

* Adobe CS: Photoshop, Illustrator, Dreamweaver, Flash, Fireworks, Acrobat, InDesign 
* Other: Microsoft Office, BBedit, CVS, FTP, Keynote, Quark Xpress
* Languages: HTML, CSS, Javascript, ActionScript, AJAX, JSP, XML, DHTML, WordPress


EDUCATION

* Degree in Graphic Design A.A. DeAnza College
Art History, Web Design, Marketing, Design & Color Techniques, Animation, Life Drawing, Painting


PERSONAL ACHIEVEMENTS

* Six time All Star baseball player; invited to try out with the Chicago Cubs 
* MetaReward/Experian Star Performer Award for exceptional performance and dedication