Phil Griffiths
650.520.9397
phil@graphicsboy.com


PROFESSIONAL EXPERIENCE

Creative Director/Owner, Montara, CA					12/07 - Present
PopularMedia
* Designing and developing web sites for small businesses and online startups.
* Managing team of engineering resources to develop large scale projects.
* Driving business development efforts of the company to grow client base.
* Manage the testing and process optimization for various client processes.

Director of Consumer Experience, San Francisco, CA			11/06 - 12/07
PopularMedia
* Efficiently improved site experience and produce increased levels of conversion and revenue by conducting various forms of A/B and multivariate testing within our processes.
* Managde agency type design process to incorporate client brands into our templates.
* Directed the overall look and user interface of our viral marketing solution for all clients.
* Collaborated  with business units to identify and execute new features to the viral marketing platform.
* Streamlined the design process of new client implementations with Operations and CSM's.

Creative Director, San Carlos, CA					03/04 - 11/06
MetaReward, An Experian Company
* Managed staff of designers/developers to create online direct response marketing campaigns.
* Developed templates, processes and tools to streamline workflow and control the development pipeline.
* Worked with business units to identify and execute direct marketing campaigns and creative strategies.
* Managed and created multivariate testing of layouts, processes and banner designs with internal tools and the Offermatica testing application, after implementing it within our network.
* Worked with media buyers to optimize creatives and processes for publisher campaigns.

Web Designer/Developer, Burlingame, CA					05/01 - 03/04
Pro Unlimited
* Managed creation and maintenance of multiple Fortune 500 client web sites.
* Initiated project request procedure and processes to control development pipeline. 
* Developed marketing collateral and design/UI for online contingent staffing software.
* Developed multimedia sales tools to present Pro's services to perspective clients.
* Conducted user testing of online software and implemented changes based on the analysis.

Interface Designer, San Mateo, CA					02/00 - 04/01
Overture Services (formerly GoTo.com, currently a Yahoo company)
* Designed and implemented UI for shopping engine and account management system.
* Managed implementation process of designs from concept through launch.
* Collaborated with product managers to develop shopping products for affiliate network.
* Developed effective ad campaigns for various marketing efforts.

Senior Creative Designer, San Mateo, CA					12/98 - 02/00
Cadabra.com (acquired by GoTo.com/Overture 2/00)
* Developed site design and user interface for comparison shopping web site.
* Created entire company brand, marketing collateral and managed vendor relations
* Collaborated with Engineering on user interface for new features and technology.
* Designed banner ads and optimized campaigns based on click through rates.

Web Designer, Redwood City, CA						01/98 - 12/98
Excite.com
* Lead designer for search and directory channels, designed and produced new products.
* Conducted user testing and analyzed results for products, channel features and usability.
* Designed look and feel of the site, ad banners and user interface throughout the portal.

Designer, Foster City, CA						08/96 - 01/98
Ziff-Davis Events
* Responsible for production graphics for over 15 information technology web sites.
* Designed web site interface concepts and ad banners for internal Ziff-Davis brands.
* Managed production process for all sites and ad banner campaigns.

TECHNICAL SKILLS

* Adobe CS3: Photoshop, Illustrator, Dreamweaver, Flash, Fireworks, Acrobat, InDesign 
* Other: Microsoft Office, BBedit, CVS, FTP, Keynote, Quark Xpress
* Languages: HTML, CSS, Javascript, ActionScript, AJAX, JSP, XML, DHTML

EDUCATION

* Degree in Graphic Design A.A. DeAnza College
Art History, Web Design, Marketing, Design & Color Techniques, Animation, Life Drawing, Painting

PERSONAL ACHIEVEMENTS

* Six time All Star baseball player; invited to try out with the Chicago Cubs 
* Worked full time while attending college - 100% self-supporting
* MetaReward/Experian Star Performer Award for exceptional performance and dedication