Project Description:
The client is based in China and facilitates trade with US and Chinese based companies. The use of yellow over brown is very symbolic for the Chinese. Placed above brown, yellow also signifies neutrality and is considered the most beautiful color. The use of the “8” symbol to dot the ‘i” in Clario was used to symbolize a few things. The number “8” is a very lucky number for the Chinese and also sounds similar to the words for “fortune” or “wealth”. With the slight turn it also looks similar to the “infinite” symbol. It also has the cross over in the middle that resembles a lot of icons for transfers or trade, which references Clario’s business.