Phil Griffiths

Below are some samples from my portfolio. Click on an icon to see the details of each project.

Logos:

Web Sites:

Ad Banners/Emails:

Miscellaneous:

Download my full resume in any of these formats: [ Word ] [ PDF ] [ Text ]

Creative Director - Owner

CreativeKick

12/07 - Present

• Designing & developing web sites & marketing campaigns for small businesses and startups.

• Strategize marketing campaigns from design to implementation & testing for online processes.

• Managing teams of domestic & int'l engineering resources to develop large scale projects.

• Manage the testing, process optimization and creative revisions for various client processes.

• Driving business development efforts of the company to grow client base.

Founder/CEO

StuVu.com

12/07 - 12/11

• Designed and developed full featured college review web site from conception to launch.

• Worked with copywriters to create strong SEO content for education center and student blog.

• Managed online SEM campaigns to increase traffic and usage of the site.

• Effectively implemented SEO resulting in a top 4 ranking on Google for major keywords.

• Managed site promotion and communication through all major social networks and tools.

• Created iPhone/Android app to calculate students chances of acceptance to any college.

Director of Consumer Experience

PopularMedia

11/06 - 12/07

• Improved site process, increased conversion & revenue conducting A/B & multivariate testing.

• Managed agency type design process to incorporate client brands into our templates.

• Directed the overall look and user interface of our viral marketing solution for all clients.

• Collaborated with business units to identify and execute new features to the viral platform.

• Streamlined the design process of new client implementations with Operations and CSM’s.

Creative Director

MetaReward, An Experian Company

3/04 - 11/06

• Managed staff of designers/developers to create online direct response marketing campaigns.

• Developed templates and processes to streamline workflow and development pipeline.

• Worked with business units to identify and execute strategic direct marketing campaigns.

• Managed and created multivariate testing of layouts, processes and creatives with internal tools and the Offermatica testing application, after implementing it within our network.

• Worked with media buyers to optimize creatives and processes for publisher campaigns.

Web Designer / Developer

Pro Unlimited

05/01 - 03/04

• Managed creation and maintenance of multiple Fortune 500 client web sites.

• Initiated project request procedure and processes to control development pipeline.

• Developed marketing collateral and design/UI for online contingent staffing software.

• Developed multimedia sales tools to present Pro’s services to prospective clients.

• Conducted user testing of online software and implemented changes based on the analysis.

Interface Designer

GoTo.com (currently Overture)

02/00 - 04/01

• Designed and implemented UI for shopping engine and account management system.

• Managed implementation process of designs from concept through launch.

• Collaborated with product managers to develop shopping products for affiliate network.

• Developed effective ad campaigns for various marketing efforts.

Senior Creative Designer

Cadabra.com (acquired by GoTo.com)

12/98 - 02/00

• Developed site design and user interface for comparison shopping web site.

• Created entire company brand, marketing collateral and managed vendor relations.

• Collaborated with Engineering on user interface for new features and technology.

• Designed banner ads and optimized campaigns based on click through rates.

Web Designer

Excite.com

01/98 - 12/98

• Lead designer for search and directory channels, designed and produced new products.

• Conducted user testing and analyzed results for products, channel features and usability.

• Designed look and feel of the site, ad banners and user interface throughout the portal.

Designer

Ziff-Davis Events

08/96 - 01/98

• Responsible for production graphics for over 15 information technology web sites.

• Designed web site interface concepts and ad banners for internal Ziff-Davis brands.

• Managed production process for all sites and ad banner campaigns.

In my 17 year career I've concentrated primarily in web based media. My experience includes everything from production to design on through management. I feel the best way for you to know my work ethic and abilities is to read the testimonials from people I've previously worked with.

"Phil's pure design skills are exemplary, but it is his business acumen and project management skills that make him a very unique find in the creative world. He is a gifted manager that earns the respect and devotion of his team through leading by example. His direction and oversight ensured successful execution against the countless mission critical projects that Phil's team touched. "
- Joe Fahrner (VP & GM, Online Credit Card Marketing, Experian Interactive)

"Satisfied customers are the cornerstone of our business, and Phil always goes the extra mile to take the time to really listen to our customers and design something extremely creative that rises above any boundaries or limits that may have been set. He has been instrumental in streamlining internal processes to better serve both internal and external clients."
- Emily Pender (Sr. Director, Client Services at MetaReward)

"I have worked with over 30 designers in the past 7 years and it has been a pleasure working with Phil. He is one of those rare designers who has strong direct marketing skills, takes the time to understand your business, can manage a team and has a great personality. He would be a great addition to any online marketing team or company."
- Cesare Alessandrini (Sr. Media Buyer at MetaReward)

"I've had the pleasure of benefiting from Phil's excellent design work while working with him at two different companies. In addition to turning out top-notch designs, he is also able to effectively communicate his design choices both internally and externally. Phil goes out of his way to stay up to date on all industry standards and has an unparalleled ability to balance the client's demands with his expert knowledge of what is actually effective in the marketplace. Most importantly, Phil's more than capable of turning out high quality work in ever changing, fast paced work environments that often have very ambiguous project specifications."
- Molly Gaines (Client Services Manager at PopularMedia)

"Reliable, service-oriented, and creative, Phil is always my first choice for logo design, web presence, marketing collateral, and more. "
- Brianna Politzer-Stevens (Manager at Ziff-Davis & Excite)